Google Panda Refresh #25 – How much queries will effect?

Posted by junaid 7:16 PM

The headache of SEOs has begun again when Matt Cutts confirmed the Google Panda Refresh #25 earlier this week while speaking at SMX West Panel. We guys are working on “next generation of Penguin” and will update later this year, he added more.

For the inpatient readers, “Google will update its 25th Panda Refresh within Friday 15th to Monday 18th March”.

Last Panda Refresh happened about 8 weeks ago that refreshed about 1.2% queries at all. The 23rd Panda hit about 1.3% where Panda 22nd and previous had the same values so It can be assumed that this update may hit between 0.8 to 1.2% queries.

Moreover, the biggest news is that Google plans to penalize the whole sites for the cause of single “bad backlink” because of they allowed webmasters to remove unnecessary backlinks through a Google Webmasters Disavow Tool.

Dear Google, Please Don’t Google Me!

Posted by junaid 4:17 PM

Beginners Guide To Robots.txt Files

What is Robots.txt?

Robots.txt is a simple notepad file that is used by website owners to restrict the robots and crawlers to crawl of specific webpages or the whole website for search engines but sometimes for malicious software.

Where it is Located?

Robots.txt is always located in the root directory of your website means if you’ve created the Robots.txt file and placed it in the right path so its URL will look like this: http://www.examplewebste.com/robots.txt

How to Create?

Open your notepad from windows and save that file as named robots.

How to Restrict Robots?

Open your saved Robots.txt file and start writing paths and restrictions as given below:

User-agent: * Disallow: /

Above given transactions will restrict crawl your whole website. How? Let’s read further:

“User-agent:” The attribute is used to define the crawlers and robots that will be restricted to crawl your website.

“*” Next to User-agent: there is an asterisk key that was used to restrict all the crawlers on web to crawl this website.

“Disallow:” This attribute is used to define the files and directories of your website that will be restrict from crawlers to crawl.

“/” This forward slash was made to restrict the root directory of your website from the crawlers.

If you want to restrict the specific webpages of your website, you can define them instead of this forward slash. For example, if you want to restrict the fake.html that is under the /shop named directory or path of your website, you’ll need to write as “Disallow: /shop/fake.html” or if you want to restrict the whole /shop directory, you can do this by “Disallow: /shop/” where the next forward slash is restricting the whole sub-directory from search engine robots or crawlers.

Any questions regarding this Beginners Guide to Robots.txt or Advanced Robots.txt will be appreciated.

Had a Great “Learn With Google” Webinar – An Overview to Google Adwords Enhanced Campaigns

Posted by junaid 4:41 PM

Tuesday, 19th Feb 2013, I got an opportunity to attend a wonderful webinar at Google. The agenda of that webinar was to learn about the basics of Google Adwords’ Enhanced Campaigns, the latest formula that redefined the too many campaigns in a single enhanced campaign.

Google Adwords™ is the most successful and cheapest advertising tool for the small businesses available on the web. Search Engine Marketers are familiar to use this tool to boost the web traffic for one of their clients that is eager to pay to get on top of the search engine. Google recently updated all users’ already campaigns with a new column named “Enhanced” and under this, each campaign has named as “Legacy”. What did they done? Here’s the answer in this overview to Google Adwords Enhanced Campaigns.

We usually, as search marketer do a lot of work to get the traffic from different locations, devices and time zones that takes a while to get completed. For example, we have to target 50 different locations of United States that are in between 2 different time zones and people search on 2 different devices. It all means we will need to make 50*2*2=200 legacy campaigns to cover the whole traffic. Google just unveiled the tool which is allowing the search marketers to make only a single campaign instead of these 200. Yes, you can target 50 locations, 2 times and 2 different devices with only one campaign that will dynamically change when user will perform a search.

In detailed example, you’ve a chain of Burger Shops around United States and your customers usually search with two types of devices (mobile and desktop) sometimes for lunch but for dinner too. You may nicely make a campaign which will target the whole of your audience. You can now set different bids for different regions, increase or decrease the rate of bid by device and show different ads for times.


When a user search for a Burger Spot nearby Houston, TX from his Android enabled mobile phone just before 1 PM that means he will searching for the burger shop that offers services for lunch but with sitting facility. If a user searches for the burger with his desktop device or laptop within 7PM so he’ll like to see the ads of burger shops that are offering the free home delivery and the best prices,

You’ll enjoy this great Google Adwords tool, just try it for one of your client. It really cuts the budget and increases the quality score and conversions.

Alibaba Challenges Google China and Baidu

Posted by junaid 6:24 PM Alibaba challenges the search market by launching its very own search engine named Aliyun that will be for the visitors from China and for their local searches. China search market is already dominating in IT industry with Baidu, Qihoo and Sogou where Baidu has the 72% traffic of whole search but Google China has only 5%.

It will be quite competitive for Aliyun to remain in industry where already Google is struggling for the web traffic. Alibaba, the guru of B2B Marketplace aims to see the long-term benefits with its search engines.

Aliyun Search would not safe in China where Google already claimed the Acer not to develop or launch the Aliyun Mobile OS which is the forked version of Android and Acer has no rights to develop as the company is the member of Open Handset Alliance.

Google Panda #25 – How much SERPs Affected?

Posted by junaid 12:41 PM

Jolts and Jerks between SERPs are the common behaviors which define the search algorithms has redefined or refreshed badly but it’s even more painful when you see that your top order keywords are on floor.

From last two to three months we’re seeing that Google refreshes its Algorithms between second 10th of each month and later the company confirms that actually there was a Panda Update. The discussion has been started at this WebmasterWorld thread about this hot topic and that’s not enough. I also saw a major change for my some top order and “not in 1000” type keywords. These changes are somehow good for me but somewhere my keywords depressed me.

If, Google confirms that it was Google Panda #25 update, so what will be your response? For me, it will be just like a same as all days. Let’s hope for the best and wait for the media release for this update.

Uncle Google Would Be the Pizza Point

Posted by junaid 2:21 AM Sometimes, a failed idea takes you to the peaks as last year Sergey Brin, co-founder of Google Inc. cracked the story behind his successful search engine. Brin was at Google Ventures CEO Summit where he gave the point that the failing can be successful and beneficial.

He mentioned further that he and his friends, 20 years ago, building the web service that will allow hungry users to order pizza with their fax machines. Actually, the system was made to allow users to select various types of pizzas from various pizza spots nearby them. The system threw the fax to pizza shops where delivery man must be ready to fulfill the order.

That was gone quite interesting when Brin and his friends ordered a pizza through their machine and waited long for the delivery man. They got amazed when no delivery man came to their door and further it was realized on them that the most of the pizza spots around United States don’t check their fax machines on regular basis. The system was failed severely but gave idea to do something bigger than that.

How strange it would be!

Google Says Happy Birthday with Special Greeting Doodle

Posted by junaid 12:33 AM It’s something really special if someone wished you for your birthday and it’s even more unbelievable if you got that wishes from the one you love most. Google tests daily a dozens of special functions to increase the users’ experiences.

Google with its extreme new feature, a Birthday Wish Doodle is at very soon step in the search and technology market. Google this time is sharing its love through a set of beautiful Doodles that are showing birthday cakes, decorations and much more than that. Here's the sweet example of that page!

If you were at Gmail, Google+, Picasa, YouTube or at any other Google Products on your birthday so why not you Googled the Homepage? Yes, Google gets your birthdate from your Google Account, merges it with your Time Zone and decorate the search page with a beautiful Doodle that is also popping out a message for you saying “Happy Birthday ”. Isn’t that a pretty interesting thing? So the next time you shouldn’t miss your Birthday Greeting from Google.

What are Negative Keyword Match Types? Differences between Broad, Phrase and Exact

Posted by junaid 5:01 PM

It was a great fun to see the users’ impressions through my previous straightforward blog about Keyword Match Types. Today, I am here again with another straightforward review for wonderful piece of advertising, Negative Keyword Match Types.

What is Click Through Rate or CTR? Page Impressions & Clicks Redefined

Posted by junaid 5:02 PM

Internet is the only place where people are searching for the straightforward answers for the questions they asked. A soon beginner always searches for the basics of his field where he is enjoying beginner-ism. In internet marketing or PPC or SEM the quite common term the marketers mostly used is CTR. Basically, what is this CTR? I am now helping out in just detail with straightforwardness.

PPC: What are keyword Match Types for Google Adwords Campaigns?

Posted by junaid 5:10 PM

Hello, this is the first post in PPC section. In this first post, we are straight reviewing about the keyword match types for Google Adwords campaigns. We all know, it’s hard for new advertisers to have the right information about the Google Adwords campaigns for PPC campaigns so I personally researched on the exact information for keyword match types, their uses, pros & cons and something more intelligent.

Keyword match types are basically the game of intelligence where you calculate what exactly users are searching for along with get ridding of bad clicks through your campaigns that can cause some hectic issues to your revenue plans. There are basically three types of keyword matches which we target in our Adwords campaigns.

Google Is Blocked Throughout China on Friday & Saturday

Posted by junaid 3:22 AM Google officials from China released this news when they found there is no fault on their end, Google is blocked throughout china on Friday & Saturday. The Google traffic transparency report showed that the traffic gone down by this Friday and Saturday.

Google Offices in China

Google’s all services including search engine, Gmail, Picasa, YouTube, Maps and Plus went off the mirror in all China as 18th Communist Party Congress begins in Beijing, China. Google reported that in start they thought that there are some technical issues but after checking all the services they officially announced that China has blocked their all services throughout the country.

Google Background Image Option is Going Away by November 16, 2012

Posted by junaid 2:04 AM

Many are crying, manymore weeping and no one is happy now with Google’s latest decisions for different products of the company. Yeah, Google is taking down its many products that were really enjoyable and made the users happy when they search, research and try to fun of.

Official News Image Announced by Google on Homepage.

Google, the monstrous of internet search and research is taking down its most of the products that were useful and sometimes necessary for users. Like that, Google’s most interesting feature, the Google Background Images are going to shut by this 16th November, 2012.

Google Disavow - Great Tool for Relaxing Webmasters from Inbound Links

Posted by junaid 1:06 AM It’s really frustrating to have a site that has too many inbound links but no ranking in SERPs at all, that all belongs to your Googling ideas. Yes, Search Engine Optimization is really the game of intelligence where your researching ability performs advantageous while spreading your website’s presence among your audience and competitors, so all belongs to SEO.

What is SEO?

Posted by junaid 2:55 AM SEO to me, a simple lesson based on five bullets.

1. Be Patient.
2. Be Learner.
3. Be Original.
4. Be Social.
5. Be Regular.

And nothing more than that! You’ll become a great SEO to your content if you can follow only these five points. So, let’s read further How to be Good SEO with these five points.

1. SEO is patience friendly game like you just need to wait out to be work done in search engines. Sometimes a quite simple post spends a lot for a better ranking in search engine. So, don’t loose hope.

2. Learn from your own mistakes through others successes. If you are a good observer you’ll obviously do this part easily and it can only be possible through your good implementations on your content. So Go Google!

3. Don’t copy others’ material because it won’t wheel up your experiences as well as your website so generate your own one masterpiece. If it’s difficult so follow others and start from your own penny, not from others dollar.

Go Google

Posted by junaid 4:04 AM It’s may be fun out there to find new things on internet but it will be more interesting if you get enough up to your desires and that’s all brought to you by Google, really a human search engine. Google has enough potential to read human minds, go through their queries, produces results in the form of SERPs (Search Engine Result Pages) and compiles other information related to your information.

My First Post

Posted by junaid 2:53 AM I hailed to Search Engine Optimization some years back accidently! But, it doesn’t mean I didn’t know anything about this line and that has done because I met some SEOs before in deep! I got here some worst and some good experiences in my life and that is what I call “LIFE”. My first post is fulfilled with relations of SEO and Google because these are the two things that plugged me in the future and inspired me most.