Had a Great “Learn With Google” Webinar – An Overview to Google Adwords Enhanced Campaigns

Posted by junaid 4:41 PM

Tuesday, 19th Feb 2013, I got an opportunity to attend a wonderful webinar at Google. The agenda of that webinar was to learn about the basics of Google Adwords’ Enhanced Campaigns, the latest formula that redefined the too many campaigns in a single enhanced campaign.

Google Adwords™ is the most successful and cheapest advertising tool for the small businesses available on the web. Search Engine Marketers are familiar to use this tool to boost the web traffic for one of their clients that is eager to pay to get on top of the search engine. Google recently updated all users’ already campaigns with a new column named “Enhanced” and under this, each campaign has named as “Legacy”. What did they done? Here’s the answer in this overview to Google Adwords Enhanced Campaigns.

We usually, as search marketer do a lot of work to get the traffic from different locations, devices and time zones that takes a while to get completed. For example, we have to target 50 different locations of United States that are in between 2 different time zones and people search on 2 different devices. It all means we will need to make 50*2*2=200 legacy campaigns to cover the whole traffic. Google just unveiled the tool which is allowing the search marketers to make only a single campaign instead of these 200. Yes, you can target 50 locations, 2 times and 2 different devices with only one campaign that will dynamically change when user will perform a search.

In detailed example, you’ve a chain of Burger Shops around United States and your customers usually search with two types of devices (mobile and desktop) sometimes for lunch but for dinner too. You may nicely make a campaign which will target the whole of your audience. You can now set different bids for different regions, increase or decrease the rate of bid by device and show different ads for times.


When a user search for a Burger Spot nearby Houston, TX from his Android enabled mobile phone just before 1 PM that means he will searching for the burger shop that offers services for lunch but with sitting facility. If a user searches for the burger with his desktop device or laptop within 7PM so he’ll like to see the ads of burger shops that are offering the free home delivery and the best prices,

You’ll enjoy this great Google Adwords tool, just try it for one of your client. It really cuts the budget and increases the quality score and conversions.

Remarketing Will Obviously Arrest Me Back Again

Posted by junaid 3:01 PM It would be great if you had all of your blog traffic back that clicked one of your ads but bounced off because your ad was not relevant to the content on your blog or you are not offering that product for they clicked.

Google Display Network by Adwords™ is obviously the great source to gain most of the relevant visitor for your blog or customer for your product but its redefined further with Google Remarketing tool that allows you to catch your visitor back when he found nothing what he desires. It’s like a wizard or best salesperson on web that maximizes the greed of customers that “sir, we are selling the better one”.

Google Remarketing is a simple and easy to use tool under Google Adwords™ in which you can create the relevant tags to your content & offers, list of users, different types of ads and targeted audiences. It works when a visitor just bounced to some other websites before checking out the cart or subscribing for the newsletter. Then all of your skills work together and visitor sees your ads on some other websites that are using the Google Adsense™ platform. It’s prettier than enough when a visitor becomes crazy to see your website everywhere, finally he place the order with you!

It’s Quite Interesting!

What are Negative Keyword Match Types? Differences between Broad, Phrase and Exact

Posted by junaid 5:01 PM

It was a great fun to see the users’ impressions through my previous straightforward blog about Keyword Match Types. Today, I am here again with another straightforward review for wonderful piece of advertising, Negative Keyword Match Types.

What is Click Through Rate or CTR? Page Impressions & Clicks Redefined

Posted by junaid 5:02 PM

Internet is the only place where people are searching for the straightforward answers for the questions they asked. A soon beginner always searches for the basics of his field where he is enjoying beginner-ism. In internet marketing or PPC or SEM the quite common term the marketers mostly used is CTR. Basically, what is this CTR? I am now helping out in just detail with straightforwardness.

PPC: What are keyword Match Types for Google Adwords Campaigns?

Posted by junaid 5:10 PM

Hello, this is the first post in PPC section. In this first post, we are straight reviewing about the keyword match types for Google Adwords campaigns. We all know, it’s hard for new advertisers to have the right information about the Google Adwords campaigns for PPC campaigns so I personally researched on the exact information for keyword match types, their uses, pros & cons and something more intelligent.

Keyword match types are basically the game of intelligence where you calculate what exactly users are searching for along with get ridding of bad clicks through your campaigns that can cause some hectic issues to your revenue plans. There are basically three types of keyword matches which we target in our Adwords campaigns.