Search Me!


Google Panda Refresh #25 – How much queries will effect?

7:16 PM
The headache of SEOs has begun again when Matt Cutts confirmed the Google Panda Refresh #25 earlier this week while speaking at SMX West Panel. We guys are working on “next generation of Penguin” and will update later this year, he added more.

For the inpatient readers, “Google will update its 25th Panda Refresh within Friday 15th to Monday 18th March”.

Last Panda Refresh happened about 8 weeks ago that refreshed about 1.2% queries at all. The 23rd Panda hit about 1.3% where Panda 22nd and previous had the same values so It can be assumed that this update may hit between 0.8 to 1.2% queries.

Moreover, the biggest news is that Google plans to penalize the whole sites for the cause of single “bad backlink” because of they allowed webmasters to remove unnecessary backlinks through a Google Webmasters Disavow Tool.

Dear Google, Please Don’t Google Me!

4:17 PM
Beginners Guide To Robots.txt Files

What is Robots.txt?
Robots.txt is a simple notepad file that is used by website owners to restrict the robots and crawlers to crawl of specific webpages or the whole website for search engines but sometimes for malicious software.

Where it is Located?
Robots.txt is always located in the root directory of your website means if you’ve created the Robots.txt file and placed it in the right path so its URL will look like this:

How to Create?
Open your notepad from windows and save that file as named robots.

How to Restrict Robots?
Open your saved Robots.txt file and start writing paths and restrictions as given below:
User-agent: *
Disallow: /

Above given transactions will restrict crawl your whole website. How? Let’s read further:

“User-agent:” The attribute is used to define the crawlers and robots that will be restricted to crawl your website.

“*” Next to User-agent: there is an asterisk key that was used to restrict all the crawlers on web to crawl this website.

“Disallow:” This attribute is used to define the files and directories of your website that will be restrict from crawlers to crawl.

“/” This forward slash was made to restrict the root directory of your website from the crawlers.
If you want to restrict the specific webpages of your website, you can define them instead of this forward slash. For example, if you want to restrict the fake.html that is under the /shop named directory or path of your website, you’ll need to write as “Disallow: /shop/fake.html” or if you want to restrict the whole /shop directory, you can do this by “Disallow: /shop/” where the next forward slash is restricting the whole sub-directory from search engine robots or crawlers.

Any questions regarding this Beginners Guide to Robots.txt or Advanced Robots.txt will be appreciated.

Had a Great “Learn With Google” Webinar – An Overview to Google Adwords Enhanced Campaigns

4:41 PM

Tuesday, 19th Feb 2013, I got an opportunity to attend a wonderful webinar at Google. The agenda of that webinar was to learn about the basics of Google Adwords’ Enhanced Campaigns, the latest formula that redefined the too many campaigns in a single enhanced campaign.

Google Adwords™ is the most successful and cheapest advertising tool for the small businesses available on the web. Search Engine Marketers are familiar to use this tool to boost the web traffic for one of their clients that is eager to pay to get on top of the search engine. Google recently updated all users’ already campaigns with a new column named “Enhanced” and under this, each campaign has named as “Legacy”. What did they done? Here’s the answer in this overview to Google Adwords Enhanced Campaigns.

We usually, as search marketer do a lot of work to get the traffic from different locations, devices and time zones that takes a while to get completed. For example, we have to target 50 different locations of United States that are in between 2 different time zones and people search on 2 different devices. It all means we will need to make 50*2*2=200 legacy campaigns to cover the whole traffic. Google just unveiled the tool which is allowing the search marketers to make only a single campaign instead of these 200. Yes, you can target 50 locations, 2 times and 2 different devices with only one campaign that will dynamically change when user will perform a search.

In detailed example, you’ve a chain of Burger Shops around United States and your customers usually search with two types of devices (mobile and desktop) sometimes for lunch but for dinner too. You may nicely make a campaign which will target the whole of your audience. You can now set different bids for different regions, increase or decrease the rate of bid by device and show different ads for times.

When a user search for a Burger Spot nearby Houston, TX from his Android enabled mobile phone just before 1 PM that means he will searching for the burger shop that offers services for lunch but with sitting facility. If a user searches for the burger with his desktop device or laptop within 7PM so he’ll like to see the ads of burger shops that are offering the free home delivery and the best prices,

You’ll enjoy this great Google Adwords tool, just try it for one of your client. It really cuts the budget and increases the quality score and conversions.

Alibaba Challenges Google China and Baidu

6:24 PM Alibaba challenges the search market by launching its very own search engine named Aliyun that will be for the visitors from China and for their local searches. China search market is already dominating in IT industry with Baidu, Qihoo and Sogou where Baidu has the 72% traffic of whole search but Google China has only 5%.

It will be quite competitive for Aliyun to remain in industry where already Google is struggling for the web traffic. Alibaba, the guru of B2B Marketplace aims to see the long-term benefits with its search engines.

Aliyun Search would not safe in China where Google already claimed the Acer not to develop or launch the Aliyun Mobile OS which is the forked version of Android and Acer has no rights to develop as the company is the member of Open Handset Alliance.

Remarketing Will Obviously Arrest Me Back Again

3:01 PM It would be great if you had all of your blog traffic back that clicked one of your ads but bounced off because your ad was not relevant to the content on your blog or you are not offering that product for they clicked.

Google Display Network by Adwords™ is obviously the great source to gain most of the relevant visitor for your blog or customer for your product but its redefined further with Google Remarketing tool that allows you to catch your visitor back when he found nothing what he desires. It’s like a wizard or best salesperson on web that maximizes the greed of customers that “sir, we are selling the better one”.

Google Remarketing is a simple and easy to use tool under Google Adwords™ in which you can create the relevant tags to your content & offers, list of users, different types of ads and targeted audiences. It works when a visitor just bounced to some other websites before checking out the cart or subscribing for the newsletter. Then all of your skills work together and visitor sees your ads on some other websites that are using the Google Adsense™ platform. It’s prettier than enough when a visitor becomes crazy to see your website everywhere, finally he place the order with you!

It’s Quite Interesting!