Internet is the only place where people are searching for the straightforward answers for the questions they asked. A soon beginner always searches for the basics of his field where he is enjoying beginner-ism. In internet marketing or PPC or SEM the quite common term the marketers mostly used is CTR. Basically, what is this CTR? I am now helping out in just detail with straightforwardness.
As per Google Adwords definition, CTR is a Clickthrough Rate that is calculated to know the positive performance of any advertising campaign running on Google Adwords tool. For this method, Google automatically answers the CTRs of your keywords in the form of percentage. Moreover, Google says that the number of clicks performed on an ad divided by the number of times an ad displayed is CTR.
Wikipedia.org says that CTR is the best way for measurement of any online advertising campaign running from any ad publishing platform. Wikipedia at its best redefined CTR as: if a banner ad achieved 1 click(s) where it was shown 100 times that means there is 1% CTR.
If we go in depth of these statements so straightforwardly CTR which is also known as Click-Through Rate is basically measurement for success of an ad campaign which is running on any online advertising platform in any manner. It doesn’t matter the ad is in rich media or a single text keyword but it’s necessary that it must be viewed once.
CTR is basically based on two terms calculations:
1. Numbers of times an ad displayed where the term is known as “Impressions” in online marketing campaigns like Google Adwords, Yahoo! Ads and Bing Ads.
2. Numbers of clicks an ad achieved. “Clicks” is the term which is used in online marketing campaigns.
Calculation:
The calculation of successful campaign is easy as running a campaign was. Simply, get the number of clicks an ad achieved and divide it with number of impressions that ad got then the answer will show your success in the form of percentage.
Conclusion:
The maximum your answer figure, the maximum your revenue and the maximum your ad campaign powerfulness.
Must be noticed:
Some marketers use 3rd party or own-defined desktop and online programs to count the number of impressions. Some programs won’t show the real numbers as they calculate the impressions as webpage loaded. If page has 3 ads on different locations it means the program counted 3 impressions but it’s not just a right way. The number of impressions will always be calculated when user sees the ad not when the user loaded the webpage. For example, if your ad was in the footer of webpage and the user didn’t scroll down till the ad appeared to him so how could you say it was an impression? So, the ad will be accounted as useless for that webpage or user. To get further explanations for this, you’re your valuable feedbacks to this post in the form of comments and emails.
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