It was a great fun to see the users’ impressions through my previous straightforward blog about Keyword Match Types. Today, I am here again with another straightforward review for wonderful piece of advertising, Negative Keyword Match Types.
Like positives, negatives also have 3 variations: Broad, Phrase and Exact. Before starting further, it’s much necessary to know that Broad of negative has something different as compared to positive one.
Definition:
Negative keyword match types are basically those keywords that are necessary to be entered into your ad campaigns to make them successful. Basically, these keywords restrict ad display programs to show your ads to irrelevant categories to your businesses. For example, if you do only SEO for businesses and don’t want to track for SEO training so the negative will do that business for you. Negative keywords should be included in all of your ad campaigns by placing the minus (-) sign before your all keywords that need to be excluded from campaigns.
Negative Broad: As I mentioned above, Broad of negative is heavily different as compared to the broad of positive. In negative, broad is very complicated to use correctly specially for beginners. Negative broad won’t cover the singulars/plurals, variations, synonyms and single or both keywords. Just start with one example: -Car Decals. If you put this as your negative broad it means your ad won’t show for Car Decals Manufacturers but if someone searches for Car Decal Deals or Decal of Cars so the ad will appear because the queries are twisted with singulars and plurals. In other ways, if someone searches for Car Deals so the ad will show to him because both words of the keyword are mandatory to block the results. If you want to block several variations so you will need to add each of them into your list of negative keywords.
Negative Phrase: This type of negative keyword match types is exactly relevant to the positive one as it cuts out the ad displays when the long queries contain exactly words with in exact order of display. For example, if you added the –“Car Decals” as your negative phrase so your ad wont show for Cheap Car Decals but if someone searches for Cars Decal Online so the program can’t block appearance of your ad for that query. Singulars, plurals, synonyms and all orders will be same as the Positive Phrase Keyword Match Types had.
Negative Exact: Simply like the Positive Exact Keyword Match Type, the negative one has the same functions as it is used for blocking of showing up ads for the exactly match of your negative keywords. For example, if you want to block your ads for users that are searching for SEO Training so you will need to enter the –[SEO Training] as your Negative Exact and that will not block queries like Cheap SEO Training, SEO Training Courses, SEOs Training blah blah...
Negative Keywords in Your Account
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-silk scarves
(negative broad)
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-“silk scarves”
(negative phrase)
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-[silk scarves]
(negative exact)
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Mens Scares
|
Yes
|
Yes
|
Yes
| |
S
|
Mens Ties
|
Yes
|
Yes
|
Yes
|
E
|
Scarves Silk
|
No
|
Yes
|
Yes
|
A
|
Silk Ties
|
Yes
|
Yes
|
Yes
|
R
|
Silk Gift Scarves
|
No
|
Yes
|
Yes
|
C
|
Silk Scarves
|
No
|
No
|
No
|
H
|
Silk Scarves Gifts
|
No
|
No
|
Yes
|
E
|
Silk Ties Wool Scarves
|
No
|
Yes
|
Yes
|
S
|
Womens Silk Scarves
|
No
|
No
|
Yes
|
Wool Scarves
|
Yes
|
Yes
|
Yes
| |
For more simplification in my definition, I placed here a chart that is expressing how different negative keyword match types work? These all will be a necessary part of your good SEM and PPC campaigns one day. Your feedbacks and questions will be appreciated!
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